Digital marketing also known as Online or Internet marketing is into bloom and the trendiest way of marketing to increase you brand visibility of your website. Marketing online can be done in many ways and one such way is Search Engine Optimization also known as SEO is one of the most important part of online marketing. In simple words SEO is nothing but un paid way of promoting your website and helping them rank through different techniques. seo in digital marketing is a very huge topic and is primarily alienated into two parts that is known as on page seo and off seo.
What Is on Page seo in digital marketing?
On page seo plays a vital role as this is the organic way of increasing the traffic on the website by performing various on page seo techniques. On page seo helps your website to rank on the top of the result page. The main factors for on page seo are giving catchy meta title and description, adding schemas, robots text, canonical tags, keyword research, maintaining keyword density, no duplicate content, adding XML sitemaps, alt tags are some of the activities that are must to perform for making your website search engine friendly.
What is off Page seo in digital marketing?
Off-page seo is also is nothing but helping your website to rank on the top of the result page with the help of other different techniques. Off-page seo is also important as you can improve your website can make it easier for search engines to crawl. Techniques like working on articles, blog submission, directory submission, working on social media bookmarking sites, link building, backlinks, guest author, guest blogging, content optimization, social networking, influencer outreach, commenting, google my business are some of the activities that you can perform for better results.
These are the types of SEO that is must to perform for ranking your sites on the top page of the search engine. It is not only important to perform the seo activities but also to analyze them. There are many tools to analyze those activities where you can get to know on how is your sites are working. We hope you have liked this article and found it interesting and informative. We guess all the information is given, if no, feel free to contact us for any further details and do visit again.